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About Us

*Co-created lifestyle brands you still wear and or drink today *Responsible for multi-flavors in energy drinks & unique packaging *Featured in Forbes Magazine + 100


Accomplished all of it

having Crohn’s Disease,

Psoriasis, Ulcerative Colitis,

Arthritis, Nothing Stopped Me

Positive Energy Creates Positive Energy Creates Postive Energy

 • Michael Jannicelli created over 100 products under 3 brands, sold in 30+ countries worldwide and influencing youth across the globe.
• Featured in over 100 print publications, television talk shows, major motion pictures and national radio stations.
• Co-founder and VP of Bliss Beverage USA President/co-founder of Socko International – fastest growing privately held beverage company in US (Forbes) with Hogan Energy & Raw Energy WWE.
• Co-founder of Throwdown Industries (2003) – leading brand in multibillion dollar Impact/Action Sports Market (products designed for superior performance).
• Founded “The Hotel Bar & Nightclub”, Night Club Elevate & Sandbar Restaurant & Grill in Salt Lake City (2004).
• Diagnosed with auto-immune diseases aged 16; using his experience to help others and promote a positive message while developing edgy products to benefit people with chronic illness.

What we do

From a business perspective, I help entrepreneurs with product development, branding, and other strategies to reach their dreams and goals. I also motivate and teach people suffering from chronic illnesses such as Crohn’s Disease, Inflammatory Bowel Disease (IBD), Ulcerative Colitis, Psoriasis, and Arthritis.


Our capabilities

Sussex International has built a reputation of providing customers with the highest quality service and products. Their large network of experienced professionals and specialists provides customers with the most comprehensive service solutions available. In addition, their advanced technologies enable them to provide efficient, cost-effective solutions for every customer need. With this combination of expertise and technology, Sussex International can easily fulfill any customer requirement—from small projects to large scale projects—quickly and effectively.

Logo & identity

We offer logo and identity services to help clients create a unique, professional image that accurately reflects their brand.

Web & app design

Our experienced team of web and app designers provide smart and confident solutions that will help your business succeed in the digital age.


Our advertising service stands out from our competitors thanks to our commitment to delivering the highest quality results, combined with unbeatable customer service. We are confident that we are simply the best choice for your business.


Our packaging service is the perfect solution for businesses looking for a reliable and cost-effective way to protect their products. With our advanced technology, high-quality materials, and unbeatable customer service, you can rest assured that your items will arrive safe and sound.

How we work

Michael Jannicelli and Sussex International demonstrate their dedication to their clients every day through their hard work and passion for excellence. They make it seem effortless, proving that when you love what you do, it’s not really work at all.

Goal-driven design

We plan

Clients as partners

Let’s talks


Trust inspires confidence

Quality over quantity

We make it perfect

our awesome team
ManagementCreatives, Developers and Customer Support
Our process

I employ my own approach, “The MBS Process”, which has been tested and verified since I studied at college. Let me show you how I can assist you now.


 Research is an essential component of the entire process, as it will ultimately inform your decisions, allowing for adjustments and changes in your idea if necessary.


Creating a unique identity for your business by coming up with the right name, color scheme, and logo sets the bar high for success.


The “develop” stage in the product process is when ideas and prototypes are designed, tested, and refined until a final solution is created that meets customer needs. 


The launch step of the process is exciting because it signals that all the hard work is finally paying off. It’s an important step because it marks the beginning of a public facing product or service whose success depends heavily on user reception.

Let's talk